Bollybinge: Celebrating 111 Years
of the Hindi Film Industry

  • Aim: To create a campaign for a film festival

  • Idea: 2024 marks 111 years of Bollywood which inspired the typography and identity that is created for the film festival.

  • Result: Set of 3 main posters, identity and brand campaign

“Bollybinge” is a made-up film festival in association with Gene Siskel Film Center in Chicago. Bollybinge’s purpose is to highlight the beauty of the second-largest film industry in the world, the Hindi film industry, more commonly known as Bollywood in the West. The film festival aims to showcase some of India’s integral films which have not only shaped the South Asian community within their countries but brought a sense of representation within the South Asian diaspora all over the world.

Identity + Advertising Campaign | Adobe Illustrator | Adobe InDesign | Adobe Photoshop

This work was also featured in Final Draft: The Visual Communication Design Show at SAIC in 2024