Joy Lives Here

Designed the whole branding and identity of the campaign that is selected for the 2025 social campaign for Off the Street Club to bring in funds for Camp Mathieu. Designed applications related to them, such as mockups, posters, stickers, etc. Designed and finalized the winning client presentation

Along with that photographed and directed GoPro footage of the kids at Camp Mathieu with Paige Pucel and Rachel Macneill.

  • Aim: To create a social first campaign that will bring in donations to support Camp Mathieu.

  • Idea: Create a campaign that brings out the idea of “casual joy” and the fun of being a kid at summer camp.

  • Result: A strategized brand campaign focused on Instagram and a few real-life activations planned out by the art directors.

“Joy Lives Here” is a social first campaign focusing mainly on Instagram for Off the Street Club. OTSC is a boys and girls non-profit club that has been empowering children from unsecured neighborhoods of Chicago specifically West Garfield Park. Camp Mathieu is their initiative to bring joy and provide a form of safe haven for the children of this club every summer.

Visual Identity + Campaign | Adobe Illustrator | Adobe Photoshop | Frame.io

Behind the Scenes of the winning work!