Chinatown: Year of the Rabbit

  • Aim: To execute a physical piece which represents the beautiful culture of Chinatown in Chicago, Illinois to attract tourists and welcoming the new year.

  • Idea: Using photographs taken by me in 2022 and creating a travel brochure which highlights the importance of new beginnings, represents Chinatown and welcomes 2023.

  • Result: A travel brochure.

“Chinatown: Year of the Rabbit” is a brochure designed by me which encapsulates the deep culture and beauty of Chinatown in Chicago. This brochure brings light to welcoming the new year, 2023, which is the Year of the Rabbit. It highlights upon common Chinese phrases such as “恭喜发财” (gōng xǐ fā cái) which means “may you be happy and prosperous” and “新年快乐” (xin nian kuai le) which means “happy new year” used around Lunar New Year to loved ones.

Publication | Adobe InDesign, Adobe Photoshop | Personal Project