REPLICA: When the Rain Stops.

  • Aim: To rebrand a campaign for REPLICA perfumes by Maison Margiela. Specifically, for the scent, “When the Rain Stops”.

  • Idea: Use the key moods and notes that the scent reveals when one smells it and represent it in a gender neutral perspective.

  • Result: Art directing and rebranding a campaign

“REPLICA: When the Rain Stops” is a mock rebranding campaign that denotes the sense of this particular Maison Margiela scent. A fresh scent that captures the moment after the rain stops—the wet grass and rays of sunshine peeking through. Created through a unique combination of aquatic accord, rose petal, bergamot oil, and patchouli. Key notes include, Aquatic Accord, Rose Petal & Pine Needle. The scent is a fit for all, making it versatile and adaptable. It feels fresh and clean no matter what time of the day.

Brand Campaign | Adobe InDesign, Adobe Photoshop, Adobe Lightroom Classic